The effect of EWOM on product sales : an empirical investigation of a niche market in Hong Kong

Wing Sing Cho, A. Chan

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2012
EventInternational Conference on Internet Studies -
Duration: 1 Jan 2012 → …


ConferenceInternational Conference on Internet Studies
Period1/01/12 → …

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