The effect of event experience on subjective well-being through perceived event benefit in neo-tribes

Using the neotribe approach, this study investigates the mediatory effect of group activities' perceived individual and community benefits on the relationship between the experience economy and subjective well-being. Individuals who were both participants and residents of the annual event of a local cycling community known as a neotribe were examined. The data gathered through the survey were analysed using SmartPLS structural equation modelling. The study results reveal that educational and aesthetic experiences positively affect perceived community benefits. However, individual benefits are positively affected by educational and escape experiences. It was also observed that community benefits affect subjective well-being through perceived individual benefits. The study accordingly points out that community benefits would serve the subjective well-being of members in group events to the extent that they create individual benefits. From the practical perspective, it is suggested that the event policymakers should focus on developing all types of experience economy in the events to maximize both individual and community benefits.