This study focuses on the impact of cultural distance on the behavior of international pleasure tourists who visited Hong Kong. It analyzes data drawn from the Hong Kong Tourism Board's Visitor Profile Report, and tests whether cultural distance has a similar impact on behavior as noted in previous studies examining physical distance. The study concludes that cultural distance exerts a modest impact on such attributes as demand, travel party composition, trip profile, behaviors, expenditure and satisfaction.
- cultural distance
- distance decay
- Hong Kong
- tourist behavior
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management