The effect of choice of coupon incentive on consumer reaction : the case of restaurant coupon promotion

L. Fong; D. Leung; Chun Hung Roberts Law

The effect of choice of coupon incentive on consumer reaction : the case of restaurant coupon promotion

L. Fong, D. Leung, Chun Hung Roberts Law

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2013
Event	Asia Pacific Council on Hotel, Restaurant and Institutional Education Conference [APacCHRIE Conference] - Duration: 1 Jan 2013 → …

Conference

Conference	Asia Pacific Council on Hotel, Restaurant and Institutional Education Conference [APacCHRIE Conference]
Period	1/01/13 → …

Cite this

@conference{ce0ce8af6cb74077b2584aa48f04804f,

title = "The effect of choice of coupon incentive on consumer reaction : the case of restaurant coupon promotion",

author = "L. Fong and D. Leung and Law, {Chun Hung Roberts}",

year = "2013",

language = "English",

note = "Asia Pacific Council on Hotel, Restaurant and Institutional Education Conference [APacCHRIE Conference] ; Conference date: 01-01-2013",

}

The effect of choice of coupon incentive on consumer reaction : the case of restaurant coupon promotion. / Fong, L.; Leung, D.; Law, Chun Hung Roberts.
2013. Paper presented at Asia Pacific Council on Hotel, Restaurant and Institutional Education Conference [APacCHRIE Conference].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - The effect of choice of coupon incentive on consumer reaction : the case of restaurant coupon promotion

AU - Fong, L.

AU - Leung, D.

AU - Law, Chun Hung Roberts

PY - 2013

Y1 - 2013

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - Asia Pacific Council on Hotel, Restaurant and Institutional Education Conference [APacCHRIE Conference]

Y2 - 1 January 2013

ER -