As online social networks evolve, people have more chances to encounter others’ profiles. According to Mussweiler et al.(2006), people tend to associate themselves with others’ profile information when encountering it. A situation in that an individual comes across others’ profiles becomes a social comparison (Festinger, 1954), and the information becomes a reference point for the comparison. As a receiver of the information, this study focuses on comparison process happened and investigates the mechanism of how people evaluate others’ appearance information in online social networks.
|Title of host publication||International Textile and Apparel Association Annual Conference Proceedings|
|Publication status||Published - Jan 2013|