Abstract
As online social networks evolve, people have more chances to encounter others’ profiles. According to Mussweiler et al.(2006), people tend to associate themselves with others’ profile information when encountering it. A situation in that an individual comes across others’ profiles becomes a social comparison (Festinger, 1954), and the information becomes a reference point for the comparison. As a receiver of the information, this study focuses on comparison process happened and investigates the mechanism of how people evaluate others’ appearance information in online social networks.
| Original language | English |
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| Title of host publication | International Textile and Apparel Association Annual Conference Proceedings |
| Pages | 6-7 |
| Volume | 70 |
| Edition | 1 |
| Publication status | Published - Jan 2013 |