The dual impacts of nostalgia on consumer switching behavior

Zhongqiang Tak Huang; Xun Irene Huang; Yuwei Jiang

The dual impacts of nostalgia on consumer switching behavior

Zhongqiang Tak Huang, Xun Irene Huang, Yuwei Jiang

Department of Management and Marketing

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - Jun 2019
Event	41st ISMS Marketing Science Conference - Rome, Italy Duration: 20 Jun 2019 → 22 Jun 2019 Conference number: 41 https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/events/2019-isms-marketing-science-conference

Competition

Competition	41st ISMS Marketing Science Conference
Country/Territory	Italy
City	Rome
Period	20/06/19 → 22/06/19
Internet address	https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/events/2019-isms-marketing-science-conference

Cite this

@conference{dbf9931bb3b947a09dad9760f2583afb,

title = "The dual impacts of nostalgia on consumer switching behavior",

author = "Huang, {Zhongqiang Tak} and Huang, {Xun Irene} and Yuwei Jiang",

year = "2019",

month = jun,

language = "English",

note = "41st ISMS Marketing Science Conference ; Conference date: 20-06-2019 Through 22-06-2019",

url = "https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/events/2019-isms-marketing-science-conference",

}

The dual impacts of nostalgia on consumer switching behavior. / Huang, Zhongqiang Tak; Huang, Xun Irene; Jiang, Yuwei.
2019. Paper presented at 41st ISMS Marketing Science Conference, Rome, Italy.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review