The dual impacts of nostalgia on consumer switching behavior

Zhongqiang Tak Huang, Xun Irene Huang, Yuwei Jiang

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusNot published / presented only - Jun 2019
Event41st ISMS Marketing Science Conference - Rome, Italy
Duration: 20 Jun 201922 Jun 2019
Conference number: 41
https://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/events/2019-isms-marketing-science-conference

Competition

Competition41st ISMS Marketing Science Conference
CountryItaly
CityRome
Period20/06/1922/06/19
Internet address

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