The drivers and impacts of social media influencers: The role of mimicry

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusNot published / presented only - 2018
EventKorean Scholars of Marketing Science (KSMS) International Conference -
Duration: 10 Nov 201811 Nov 2018

Competition

CompetitionKorean Scholars of Marketing Science (KSMS) International Conference
Period10/11/1811/11/18

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