The differential impacts of external reference price level and source on Generation Y travelers’ hotel consideration and willingness-to-pay

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 9th Advances in Hospitality and Tourism Marketing and Management Conference
EditorsYuksel Ekinci, Liz Sharples, Giampalo Viglia, Dogan Gursoy
Publication statusPublished - 12 Jul 2019


  • hospitality marketing
  • hospitality management
  • tourism marketing
  • tourism management

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