Abstract
This study investigates how US foodservice conglomerates have embarked on corporate social responsibility (CSR) measures to circumvent dire situations during the COVID-19 pandemic. It explores the evolution of CSR practices from restaurant enterprises to rescue and salvage their stakeholders. By analyzing press releases from ten restaurant chains in three different crisis phases (incubation, acceleration, and climax) through corpus linguistics, we identify a CSR progression mechanism that coevolves with the aftermath of the crisis among their stakeholders. This study improvises the CSR- as-process view to highlight the time-variant dynamic nature of CSR development over the course of major disruption.
Original language | English |
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Article number | 102684 |
Journal | International Journal of Hospitality Management |
Volume | 92 |
DOIs | |
Publication status | Published - Jan 2021 |
Externally published | Yes |
Keywords
- Coevolution
- Corporate social responsibility
- Corpus linguistics
- Crisis management
- Restaurant
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management