The coevolutionary process of restaurant CSR in the time of mega disruption

Juanjuan Ou, Ip Kin Anthony Wong, Guo Qiong Ivanka Huang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

41 Citations (Scopus)

Abstract

This study investigates how US foodservice conglomerates have embarked on corporate social responsibility (CSR) measures to circumvent dire situations during the COVID-19 pandemic. It explores the evolution of CSR practices from restaurant enterprises to rescue and salvage their stakeholders. By analyzing press releases from ten restaurant chains in three different crisis phases (incubation, acceleration, and climax) through corpus linguistics, we identify a CSR progression mechanism that coevolves with the aftermath of the crisis among their stakeholders. This study improvises the CSR- as-process view to highlight the time-variant dynamic nature of CSR development over the course of major disruption.

Original languageEnglish
Article number102684
JournalInternational Journal of Hospitality Management
Volume92
DOIs
Publication statusPublished - Jan 2021
Externally publishedYes

Keywords

  • Coevolution
  • Corporate social responsibility
  • Corpus linguistics
  • Crisis management
  • Restaurant

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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