The coding and processing in brand names: Metaphors and metonymies in Oscar film titles

Huiheng Zeng

The coding and processing in brand names: Metaphors and metonymies in Oscar film titles

Huiheng Zeng

Department of English and Communication

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - 26 May 2017
Event	The 62nd Annual Conference of the International Linguistic Association: Language and Brain-coding, understanding, and processing - City University of Hong Kong, Hong Kong, China Duration: 26 May 2017 → 28 May 2017

Conference

Conference	The 62nd Annual Conference of the International Linguistic Association: Language and Brain-coding, understanding, and processing
Country/Territory	China
City	Hong Kong
Period	26/05/17 → 28/05/17

Cite this

@conference{531d5b0112144c26ae15cd04c8693d34,

title = "The coding and processing in brand names: Metaphors and metonymies in Oscar film titles",

author = "Huiheng Zeng",

year = "2017",

month = may,

day = "26",

language = "English",

note = "The 62nd Annual Conference of the International Linguistic Association: Language and Brain-coding, understanding, and processing ; Conference date: 26-05-2017 Through 28-05-2017",

}

The coding and processing in brand names: Metaphors and metonymies in Oscar film titles. / Zeng, Huiheng.
2017. Paper presented at The 62nd Annual Conference of the International Linguistic Association: Language and Brain-coding, understanding, and processing, Hong Kong, China.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - The coding and processing in brand names: Metaphors and metonymies in Oscar film titles

AU - Zeng, Huiheng

PY - 2017/5/26

Y1 - 2017/5/26

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - The 62nd Annual Conference of the International Linguistic Association: Language and Brain-coding, understanding, and processing

Y2 - 26 May 2017 through 28 May 2017

ER -