Abstract
This case study assesses the past, present, and future prospects of the China Import and Export Fair, commonly known as 'Canton Fair.' It provides a chronological analysis of the fair's characteristics and management, exhibitor and buyer profiles and interactions, appraises aspects of the venue and community impacts, and examines future prospects. Secondary research, observations, and in-depth interviews with relevant industry executives form the basis of this case study analysis.
| Original language | English |
|---|---|
| Pages (from-to) | 221-234 |
| Number of pages | 14 |
| Journal | Journal of Convention and Event Tourism |
| Volume | 9 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 16 Sep 2008 |
Keywords
- Buyer
- Canton Fair
- Competition
- Exhibitor
- Profile
- Transformation
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management