The China import and export (canton) fair: Past, present, and future

Xin Jin, Karin Weber

Research output: Journal article publicationJournal articleAcademic researchpeer-review

15 Citations (Scopus)


This case study assesses the past, present, and future prospects of the China Import and Export Fair, commonly known as 'Canton Fair.' It provides a chronological analysis of the fair's characteristics and management, exhibitor and buyer profiles and interactions, appraises aspects of the venue and community impacts, and examines future prospects. Secondary research, observations, and in-depth interviews with relevant industry executives form the basis of this case study analysis.
Original languageEnglish
Pages (from-to)221-234
Number of pages14
JournalJournal of Convention and Event Tourism
Issue number3
Publication statusPublished - 16 Sept 2008


  • Buyer
  • Canton Fair
  • Competition
  • Exhibitor
  • Profile
  • Transformation

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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