Abstract
Online distribution channels increasingly serve as platforms hotels can use to offer competitive room rates to attract price-sensitive customers and maximize yield. Capturing the lowest and highest daily room rates over a 360-day period from five of the most popular online travel agencies, and two batches of data showing the lowest room rates over 28 days from a last-minute bookings website, this study compares the lowest prices offered. The results indicate that no single online channel outperforms the others in any of the hotel star-rating categories, and that the last-minute reservation service provides the lowest hotel room rate across different star ratings.
| Original language | English |
|---|---|
| Pages (from-to) | 103-120 |
| Number of pages | 18 |
| Journal | International Journal of Hospitality and Tourism Administration |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Jan 2014 |
Keywords
- Hong Kong hotels
- last-minute booking
- lowest room rate
- online distribution channels
- star rating
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management