The birth and death of sensegiving spirals: Searching for meaning during Hong Kong's SARS outbreak

Amy Y. Ou, Kevin G. Corley

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review


This is an exploratory study on sensegiving spirals using a case study of the SARS epidemic in Hong Kong in 2003. While knowledge on sensegiving cumulates, little is known about the interactive and continuous nature of sensegiving. To gain insight into this, we studied sensegiving spirals, or deviation-amplifying loops in which the cyclic relationship among two or more parties' sensegiving efforts builds upon itself. Our study provided a rich account regarding how sensegiving spirals manifest, including external contextual factors and internal leader and stakeholder factors that contribute to its birth, life and death.

Original languageEnglish
Publication statusPublished - 1 Dec 2008
Externally publishedYes
Event68th Annual Meeting of the Academy of Management, AOM 2008 - Anaheim, CA, United States
Duration: 8 Aug 200813 Aug 2008


Conference68th Annual Meeting of the Academy of Management, AOM 2008
Country/TerritoryUnited States
CityAnaheim, CA


  • Process research
  • Sensegiving
  • Spiral

ASJC Scopus subject areas

  • Management Information Systems
  • Management of Technology and Innovation

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