The augmented convention offering : the impact of destination and product images on benefit acquisition

M. Mody, S. Gordon, X. Lehto, S.-.I.A. So, Mimi Li

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publication[Missing Source Name from PIRA]
Publication statusPublished - 2012
EventAsia Pacific Tourism Association. Conference [APTA Conference] -
Duration: 1 Jan 2012 → …

Conference

ConferenceAsia Pacific Tourism Association. Conference [APTA Conference]
Period1/01/12 → …

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