| Original language | English |
|---|---|
| Publication status | Published - 2011 |
| Event | ITAA-KAMS Joint Symposium - Duration: 1 Jan 2011 → … |
Conference
| Conference | ITAA-KAMS Joint Symposium |
|---|---|
| Period | 1/01/11 → … |
The assumed emotion and brand literacy : understanding brand identity relationship in the interdependent Asian contexts
M.L. Lam, Wing Sun Liu, Kin Man To
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review