The assumed emotion and brand literacy : understanding brand identity relationship in the interdependent Asian contexts

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2011
EventITAA-KAMS Joint Symposium -
Duration: 1 Jan 2011 → …

Conference

ConferenceITAA-KAMS Joint Symposium
Period1/01/11 → …

Cite this