The Asian Paradigm in Hospitality and Tourism

Kaye Chon, Eunhye Park, Judit Zoltan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


The emergence of Asian countries, powered by economic growth, has set the stage for Asia’s tourist destinations and hospitality companies to stand out in the global sphere. This study contemplates the shifting center of modern hospitality and tourism gravity toward Asia by implementing the three pillars of capital theory: economic, cultural, and social. The concept of the Asian paradigm was revisited to demonstrate the unique service provision and care for guests that forms the basis for Asian hospitality and tourism. This study offers perspectives about how Asian tradition and evolving Asian identities influence the leisure industry and create competitive advantage. The cycle of economic, cultural, and social capital that drives the Asian paradigm can provide implications for both hospitality practitioners and policymakers.

Original languageEnglish
Pages (from-to)1183-1202
Number of pages20
JournalJournal of Hospitality and Tourism Research
Issue number8
Publication statusPublished - 1 Nov 2020


  • Asia
  • Asian paradigm
  • capital theory
  • hospitality
  • tourism

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'The Asian Paradigm in Hospitality and Tourism'. Together they form a unique fingerprint.

Cite this