The antecedents of consumers’ attitude toward collaboration between fashion designers and luxury hotels

Jiwon SEO; Kam Hung

The antecedents of consumers’ attitude toward collaboration between fashion designers and luxury hotels

Jiwon SEO
, Kam Hung

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - Jul 2016
Event	Global Marketing Conference - Hong Kong, China Duration: 21 Jul 2016 → 24 Jul 2016

Conference

Conference	Global Marketing Conference
Country/Territory	China
City	Hong Kong
Period	21/07/16 → 24/07/16

Cite this

@conference{ee593434205e48c685bb20af9543acc9,

title = "The antecedents of consumers{\textquoteright} attitude toward collaboration between fashion designers and luxury hotels",

author = "Jiwon SEO and Kam Hung",

year = "2016",

month = jul,

language = "English",

note = "Global Marketing Conference ; Conference date: 21-07-2016 Through 24-07-2016",

}

The antecedents of consumers’ attitude toward collaboration between fashion designers and luxury hotels. / SEO, Jiwon; Hung, Kam.
2016. Paper presented at Global Marketing Conference, Hong Kong, China.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review