The antecedents and consequences of Chinese consumers’ attitude toward co-branding between fashion designers and luxury hotels

Jiwon SEO, Kam Hung

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - Jan 2017
EventThe 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism - Houston, United States
Duration: 1 Jan 20174 Jan 2017

Conference

ConferenceThe 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
CountryUnited States
CityHouston
Period1/01/174/01/17

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