The antecedents and consequences of Chinese consumers’ attitude toward co-branding between fashion designers and luxury hotels

Jiwon SEO; Kam Hung

The antecedents and consequences of Chinese consumers’ attitude toward co-branding between fashion designers and luxury hotels

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - Jan 2017
Event	The 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism - Houston, United States Duration: 1 Jan 2017 → 4 Jan 2017

Conference

Conference	The 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism
Country/Territory	United States
City	Houston
Period	1/01/17 → 4/01/17

Cite this

@conference{721595c67bf9423b874e276ad54e94f1,

title = "The antecedents and consequences of Chinese consumers{\textquoteright} attitude toward co-branding between fashion designers and luxury hotels",

author = "Jiwon SEO and Kam Hung",

year = "2017",

month = jan,

language = "English",

note = "The 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism ; Conference date: 01-01-2017 Through 04-01-2017",

}

The antecedents and consequences of Chinese consumers’ attitude toward co-branding between fashion designers and luxury hotels. / SEO, Jiwon; Hung, Kam.
2017. Paper presented at The 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Houston, United States.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - The antecedents and consequences of Chinese consumers’ attitude toward co-branding between fashion designers and luxury hotels

AU - SEO, Jiwon

AU - Hung, Kam

PY - 2017/1

Y1 - 2017/1

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - The 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism

Y2 - 1 January 2017 through 4 January 2017

ER -