The adoption of smartphone applications by airlines

Y. Liu, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic research


Given the increasing number of smartphone users worldwide, the use of applications as marketing tools can have a significant impact on the tourism industry. More tourism businesses, especially airlines, have begun using smartphone applications as a corporate marketing strategy to cater for customer needs. This article presents the findings of a study of the adoption of such applications in the airline industry. Data on 453 airlines were accessed to investigate whether the company provided smartphone applications and the influence on this decision of different characteristics (such as location and business coverage). The results show that the type of airline has a significant impact on its adoption of smartphone applications. This paper serves as a guide for airline enterprises considering adopting this new technology to enhance future innovation and competitiveness.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2013 : proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013
Number of pages11
ISBN (Electronic)3642363091, 9783642363092
ISBN (Print)9783642363085
Publication statusPublished - 2013
EventInternational Conference on Information and Communication Technologies in Tourism -
Duration: 1 Jan 2013 → …


ConferenceInternational Conference on Information and Communication Technologies in Tourism
Period1/01/13 → …


  • Smartphone application
  • Airline
  • Marketing tool

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