The adaptiveness of unconscious brand-attribute associations

Gerald Gorn, M. Galli

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original languageEnglish
Publication statusPublished - 2014
EventAssociation for Consumer Research (ACR). North American Conference -
Duration: 1 Jan 2014 → …

Conference

ConferenceAssociation for Consumer Research (ACR). North American Conference
Period1/01/14 → …

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