Thailand tourism: a systematic review

Pipatpong Fakfare, Jin Soo Lee, Heesup Han

Research output: Journal article publicationJournal articleAcademic researchpeer-review


This research performs a systematic review of research on Thailand tourism. We identified emergent research themes and explored the conceptualization of studies regarding the development of Thailand tourism. In accordance with the theory, context, characteristic, and methodology (TCCM) framework, this work offers a comprehensive outline of relevant studies and gaps in the existing literature to edify and advance future research agendas. It successfully enriches knowledge about Thailand tourism in the extant tourism literature. Moreover, this review contributes to Thailand tourism literature and travel industry, particularly during the transitional period from the “old normal” to the “new normal” tourism era.

Original languageEnglish
Pages (from-to)188-214
Number of pages27
JournalJournal of Travel and Tourism Marketing
Issue number2
Publication statusPublished - 2022


  • journal review
  • new normal tourism
  • systematic review
  • TCCM framework
  • Thai tourism industry
  • Thailand tourism
  • tourism development

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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