TY - JOUR
T1 - Testing an alternative view of cruise tourist experience
T2 - the hierarchical experience model
AU - Hung, Kam
AU - Wang, Liang
N1 - Funding Information:
This research was partially supported by the National Natural Science Foundation of China (Grant no. 71802179).
Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021/8
Y1 - 2021/8
N2 - Based on extant literature taking a cross-sectional view of tourism experience, this study develops a measurement scale of cruising experience, considering interactions and evolution of diverse experiences with input from tourists. It empirically derives an experience structure without a presumed model. A mixed-method approach was adopted by combining 20 interviews and two rounds of surveys from qualified Chinese cruisers. The final measure demonstrates satisfactory reliability and validity and supports the hierarchical experience model, challenging conventional thinking around cruising experience. This study provides evidence for an alternative view of cruising experience along with insights to better understand Chinese cruisers’ mindsets.
AB - Based on extant literature taking a cross-sectional view of tourism experience, this study develops a measurement scale of cruising experience, considering interactions and evolution of diverse experiences with input from tourists. It empirically derives an experience structure without a presumed model. A mixed-method approach was adopted by combining 20 interviews and two rounds of surveys from qualified Chinese cruisers. The final measure demonstrates satisfactory reliability and validity and supports the hierarchical experience model, challenging conventional thinking around cruising experience. This study provides evidence for an alternative view of cruising experience along with insights to better understand Chinese cruisers’ mindsets.
KW - Cruise tourist experience
KW - cruisers
KW - empirical test
KW - hierarchical experience model
UR - http://www.scopus.com/inward/record.url?scp=85113967259&partnerID=8YFLogxK
U2 - 10.1080/10548408.2021.1969314
DO - 10.1080/10548408.2021.1969314
M3 - Journal article
AN - SCOPUS:85113967259
SN - 1054-8408
VL - 38
SP - 640
EP - 652
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 6
ER -