Terrorism, economic uncertainty and outbound travel from Hong Kong

Robert Douglas McKercher, Edith L.L. Hui

Research output: Journal article publicationJournal articleAcademic researchpeer-review

59 Citations (Scopus)


This paper reports on the findings of three consumer surveys conducted in Hong Kong examining and outbound travel frequency and future travel intentions. The surveys were conducted in December, 2000, October, 2001, some three weeks after the September 11th terrorist attacks, and in April/May 2002, thus enabling the researchers to track the immediate and medium term impacts of the 9–11 incident on outbound tourism. The study revealed that a dramatic softening in intentions to travel was reported, yet no apparent differences were noted in overall travel participation rates before and six months after the event. However, consumers have modified their travel activities, taking shorter trips and expressing greater concerns about the safety of travel. The study further reveals that consumer confidence in the safety of outbound travel is returning, but more enduring economic concerns are beginning to affect travel intentions.
Original languageEnglish
Pages (from-to)99-115
Number of pages17
JournalJournal of Travel and Tourism Marketing
Issue number2-3
Publication statusPublished - 16 Jan 2004


  • Hong Kong
  • Outbound travel
  • Terrorism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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