Temporal changes of airfares toward fixed departure date

Chun Hung Roberts Law, Rosanna Leung, Basak Denizci Guillet, Hee Lee

Research output: Journal article publicationJournal articleAcademic researchpeer-review

9 Citations (Scopus)


Despite the existence of numerous published articles that examined the online fares for air-tickets, no prior studies have investigated the issue of temporal changes of airfares toward a fixed departure date. In other words, consumers have no knowledge of when the best time is to purchase their lowest fared air-tickets from the Internet. This study investigated the daily changes of fares for return air-tickets on five online travel agency (OTA) websites with fixed dates of departure during shoulder and high seasons. Empirical findings showed the lowest airfares from Hong Kong to Beijing and Bangkok, representing two most popular short-haul travel destinations, were not found at the initial stage of the data collection period. In other words, consumers should not make online purchase of air-tickets too early.
Original languageEnglish
Pages (from-to)615-628
Number of pages14
JournalJournal of Travel and Tourism Marketing
Issue number6
Publication statusPublished - 1 Aug 2011


  • Airfares
  • High season
  • Shoulder season
  • Temporal changes
  • Travel website

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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