Technological evolution in tourism: a Horizon 2050 perspective

Purpose: This study aims to chart the impact of technological advancements on tourism from the post–Second World War era to the present and forecast their influence until 2050. It assesses how technologies have reshaped travel experiences and operations, with a focus on upcoming innovations such as the metaverse, Web 3.0 and AI, and their implications for sustainable and ethical tourism. Design/methodology/approach: This study uses a hybrid approach, combining historical analysis and future projections. It analyzes archival data, industry reports and academic literature. Findings: This study identifies crucial technological milestones that have significantly impacted tourism, including the rise of commercial aviation, the internet and AI. Future trends suggest emerging technologies will further transform the sector. Challenges in sustainability, ethics and inclusivity are highlighted as critical considerations for future development. Originality/value: This paper offers a unique longitudinal perspective on technology’s influence on tourism, bridging past trends with future projections.