@inproceedings{3a3804e21e1d401d82742cbf188ccacb,
title = "Teaching entrepreneurship using C3 model-map",
abstract = "This paper presents an innovative C3 (C-cube) Model-Map for teaching entrepreneurship and shares the experience of using this C3 Model-Map in a freshman seminar subject for computing students. Comprising three core elements: Customer, Concept and Company (C3), it can be used to shape a business model (e.g., for technology startups). In other words, students can use a concise and systematic model to frame their business ideas. This seeks to foster both analytical thinking and creative thinking. The teaching methodology and some evaluation results are also presented in this paper.",
keywords = "Business model, En#repreneurship, S#ar#up",
author = "Chan, {Henry C.B.}",
note = "Funding Information: The work by Derek Ma, for developing and managing the C3 website, and the support by the Department of Computing, The Hong Kong Polytechnic University, are much appreciated. Publisher Copyright: {\textcopyright} 2021 IEEE.; 45th IEEE Annual Computers, Software, and Applications Conference, COMPSAC 2021 ; Conference date: 12-07-2021 Through 16-07-2021",
year = "2021",
month = jul,
doi = "10.1109/COMPSAC51774.2021.00152",
language = "English",
series = "Proceedings - 2021 IEEE 45th Annual Computers, Software, and Applications Conference, COMPSAC 2021",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "1114--1118",
editor = "Chan, {W. K.} and Bill Claycomb and Hiroki Takakura and Ji-Jiang Yang and Yuuichi Teranishi and Dave Towey and Sergio Segura and Hossain Shahriar and Sorel Reisman and Ahamed, {Sheikh Iqbal}",
booktitle = "Proceedings - 2021 IEEE 45th Annual Computers, Software, and Applications Conference, COMPSAC 2021",
}