Teaching entrepreneurship using C3 model-map

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

This paper presents an innovative C3 (C-cube) Model-Map for teaching entrepreneurship and shares the experience of using this C3 Model-Map in a freshman seminar subject for computing students. Comprising three core elements: Customer, Concept and Company (C3), it can be used to shape a business model (e.g., for technology startups). In other words, students can use a concise and systematic model to frame their business ideas. This seeks to foster both analytical thinking and creative thinking. The teaching methodology and some evaluation results are also presented in this paper.

Original languageEnglish
Title of host publicationProceedings - 2021 IEEE 45th Annual Computers, Software, and Applications Conference, COMPSAC 2021
EditorsW. K. Chan, Bill Claycomb, Hiroki Takakura, Ji-Jiang Yang, Yuuichi Teranishi, Dave Towey, Sergio Segura, Hossain Shahriar, Sorel Reisman, Sheikh Iqbal Ahamed
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1114-1118
Number of pages5
ISBN (Electronic)9781665424639
DOIs
Publication statusPublished - Jul 2021
Event45th IEEE Annual Computers, Software, and Applications Conference, COMPSAC 2021 - Virtual, Online, Spain
Duration: 12 Jul 202116 Jul 2021

Publication series

NameProceedings - 2021 IEEE 45th Annual Computers, Software, and Applications Conference, COMPSAC 2021

Conference

Conference45th IEEE Annual Computers, Software, and Applications Conference, COMPSAC 2021
Country/TerritorySpain
CityVirtual, Online
Period12/07/2116/07/21

Keywords

  • Business model
  • En#repreneurship
  • S#ar#up

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Science Applications
  • Software

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