@inbook{f0edf5d8d6e54617a1458f43ce307975,
title = "Targeting purpose of visit: Quality experience as demanded",
abstract = "A simple strategic marketing framework is developed based on responsiveness to purposes of travel. It entails identifying purposes of visit associated with a specific destination for potential tourists, shaping tourism development policy decisions based on them, and attracting tourists by directly fulfilling their wishes. Its focus is on what a destination can already offer and is contributory to shortto medium-term tourism development. A structured recognition of purposes of visit is suggested - encompassing 16 categories across four focus areas. To demonstrate the approach, generic strategic action plans are provided for each category. The framework is further applied to Iran, a country associated with a range of attractions as well as certain restrictions.",
keywords = "Customer satisfaction, Developing destination, Iran, Purpose of visit, Responsiveness, Strategic marketing",
author = "Pooya Alaedini and Dordaneh Davari",
note = "Publisher Copyright: {\textcopyright} 2018 by Emerald Publishing Limited.",
year = "2018",
month = oct,
day = "12",
doi = "10.1108/S2042-144320180000009002",
language = "English",
isbn = "978-1-78756-384-1",
volume = "9",
series = "Bridging Tourism Theory and Practice",
publisher = "Emerald Group Publishing Ltd.",
pages = "9--25",
booktitle = "Bridging Tourism Theory and Practice",
address = "United Kingdom",
}