Targeting purpose of visit: Quality experience as demanded

Pooya Alaedini, Dordaneh Davari

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

2 Citations (Scopus)


A simple strategic marketing framework is developed based on responsiveness to purposes of travel. It entails identifying purposes of visit associated with a specific destination for potential tourists, shaping tourism development policy decisions based on them, and attracting tourists by directly fulfilling their wishes. Its focus is on what a destination can already offer and is contributory to shortto medium-term tourism development. A structured recognition of purposes of visit is suggested - encompassing 16 categories across four focus areas. To demonstrate the approach, generic strategic action plans are provided for each category. The framework is further applied to Iran, a country associated with a range of attractions as well as certain restrictions.

Original languageEnglish
Title of host publicationBridging Tourism Theory and Practice
PublisherEmerald Group Publishing Ltd.
Number of pages17
ISBN (Electronic)978-1-78756-383-4
ISBN (Print)978-1-78756-384-1
Publication statusPublished - 12 Oct 2018
Externally publishedYes

Publication series

NameBridging Tourism Theory and Practice
ISSN (Print)2042-1443
ISSN (Electronic)2042-1451


  • Customer satisfaction
  • Developing destination
  • Iran
  • Purpose of visit
  • Responsiveness
  • Strategic marketing

ASJC Scopus subject areas

  • Social Sciences (miscellaneous)
  • Tourism, Leisure and Hospitality Management


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