Tapping into Chinese Luxury Travelers

Elaine Yulan Zhang, Sze Ming Tse

Research output: Journal article publicationReview articleAcademic researchpeer-review

13 Citations (Scopus)


Chinese luxury travelers, a rapidly growing segment of the country’s traveling public, have attracted much attention from the tourism industry. Their motivations to undertake luxury travel are, however, not well understood. To tap into Chinese luxury travelers, this study reviews the literature related to luxury travel, and motivations for travel and luxury consumption, to provide insights into this market. There are 17 motivation dimensions generated from analysis of the literature. By taking Chinese culture into consideration, future research directions on the motivations of Chinese luxury travelers are suggested.
Original languageEnglish
Pages (from-to)71-99
Number of pages29
JournalJournal of China Tourism Research
Issue number1
Publication statusPublished - 2 Jan 2018


  • Chinese travelers
  • Confucianism
  • conspicuous consumption
  • luxury travel
  • travel motivation

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management


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