Swear By My Family: Explore Consumer Attitudes Toward Brands Named After People

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Original language	English
Title of host publication	ASSOCIATION FOR CONSUMER RESEARCH
Publication status	Published - Oct 2020
Event	2020 Association for Consumer Research conference - Duration: 1 Oct 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome.aspx

Conference	2020 Association for Consumer Research conference
Period	1/10/20 → 4/10/20
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome.aspx

More information

@inproceedings{232ea433ebbd49f1b798e19c3203db46,

title = "Swear By My Family: Explore Consumer Attitudes Toward Brands Named After People",

author = "Fei Xu and Yuwei Jiang",

year = "2020",

month = oct,

language = "English",

booktitle = "ASSOCIATION FOR CONSUMER RESEARCH",

note = "2020 Association for Consumer Research conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome.aspx",

}