Sustainable Harmony: Exploring the impact of glamping attributes on tourist satisfaction through mixed text mining techniques

Glamping, a new form of sustainable tourism that combines quality accommodation with nature, has gained increasing tourist attention. Existing research on glamping ignores the differential role of distinct attributes in the formation of tourist satisfaction and gives less consideration to the variation in market segmentation. To respond, this study proposed mixed text mining methods to explore glamping online reviews based on the three-factor theory. Results show that glamping attributes exert both linear and asymmetric impacts on tourist satisfaction (e.g. Facility is a Basic attribute, leading to dissatisfaction, but Cost performance is a Performance attribute, leading to both satisfaction and dissatisfaction). Such impacts showcase dynamics across tourist segments (families, couples, and friends): Scenery can efficiently enhance couples-tourists' satisfaction, but Food is the pivot key for triggering friends-tourists’ satisfaction. Strategies for balancing accommodation and nature attributes are also investigated. This research contributes to nature-based destination tourism research and advances the research paradigm using three-factor theory.