Sustainable and ICT-enabled development in developing areas: An e-heritage e-commerce service for handicraft marketing

Muhammad Tufail, KwanMyung Kim (Corresponding Author)

Research output: Journal article publicationConference articleAcademic researchpeer-review

Abstract

Human-induced threats serve as potential hazards to cultural heritage assets, especially in developing areas where the local community, in general, is a deprived class. Sustainable tourism development is acknowledged as an economic activity to ensure careful management of assets along with local community empowerment and participation. As such, ICT-enabled development is applied in rural development projects to promote sustainable rural livelihood, but success is still limited due to a lack of community involvement and sharing in the economic gains of tourism. With this perspective in mind, the present study focuses on emerging marketing models (e-commerce) that can provide new business ventures for local communities by identifying critical online marketing elements driven by local residents.
Original languageEnglish
Article number989
Pages (from-to)1-8
Number of pages8
JournalJournal of Physics: Conference Series
Volume989
DOIs
Publication statusPublished - 1 Apr 2018
Externally publishedYes

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