Abstract
Human-induced threats serve as potential hazards to cultural heritage assets, especially in developing areas where the local community, in general, is a deprived class. Sustainable tourism development is acknowledged as an economic activity to ensure careful management of assets along with local community empowerment and participation. As such, ICT-enabled development is applied in rural development projects to promote sustainable rural livelihood, but success is still limited due to a lack of community involvement and sharing in the economic gains of tourism. With this perspective in mind, the present study focuses on emerging marketing models (e-commerce) that can provide new business ventures for local communities by identifying critical online marketing elements driven by local residents.
Original language | English |
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Article number | 989 |
Pages (from-to) | 1-8 |
Number of pages | 8 |
Journal | Journal of Physics: Conference Series |
Volume | 989 |
DOIs | |
Publication status | Published - 1 Apr 2018 |
Externally published | Yes |