Sustainable and ICT-Enabled Development in Developing Areas: An E-Heritage E-Commerce Service for Handicraft Marketing

Tufail Muhammad, Kwan Myung Kim

Research output: Journal article publicationConference articleAcademic researchpeer-review

3 Citations (Scopus)


Human-induced threats serve as potential hazards to cultural heritage assets, especially in developing areas where the local community, in general, is a deprived class. Sustainable tourism development is acknowledged as an economic activity to ensure careful management of assets along with local community empowerment and participation. As such, ICT-enabled development is applied in rural development projects to promote sustainable rural livelihood, but success is still limited due to a lack of community involvement and sharing in the economic gains of tourism. With this perspective in mind, the present study focuses on emerging marketing models (e-commerce) that can provide new business ventures for local communities by identifying critical online marketing elements driven by local residents.

Original languageEnglish
Article number012009
JournalJournal of Physics: Conference Series
Issue number1
Publication statusPublished - 11 Apr 2018
Externally publishedYes
Event2017 International Conference on Sustainable Development and Green Technology, SDGT 2017 - Chiayi, Taiwan
Duration: 24 Nov 201726 Nov 2017

ASJC Scopus subject areas

  • Physics and Astronomy(all)

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