Human-induced threats serve as potential hazards to cultural heritage assets, especially in developing areas where the local community, in general, is a deprived class. Sustainable tourism development is acknowledged as an economic activity to ensure careful management of assets along with local community empowerment and participation. As such, ICT-enabled development is applied in rural development projects to promote sustainable rural livelihood, but success is still limited due to a lack of community involvement and sharing in the economic gains of tourism. With this perspective in mind, the present study focuses on emerging marketing models (e-commerce) that can provide new business ventures for local communities by identifying critical online marketing elements driven by local residents.
|Journal||Journal of Physics: Conference Series|
|Publication status||Published - 11 Apr 2018|
|Event||2017 International Conference on Sustainable Development and Green Technology, SDGT 2017 - Chiayi, Taiwan|
Duration: 24 Nov 2017 → 26 Nov 2017
ASJC Scopus subject areas
- Physics and Astronomy(all)