Sustainability and integration–the principal challenges to tourism and tourism research

Matias Thuen Jørgensen, Bob McKercher

Research output: Journal article publicationJournal articleAcademic researchpeer-review

21 Citations (Scopus)


What are the biggest challenges facing tourism and tourism research? This paper answers this question by canvasing the opinions of recognized experts in the field. The analysis is based on 30 interviews with fellows of the International Academy for the Study of Tourism. Two key thematic issues were identified. First, the pragmatic issue of how to operationalize sustainability and its various sub-elements, such as climate change, overtourism, and tourisation to ensure the long-term future of tourism. Second, the need for further integration between disciplines within the tourism field, between tourism and other fields, and between research and practice.

Original languageEnglish
Pages (from-to)905-916
Number of pages12
JournalJournal of Travel and Tourism Marketing
Issue number8
Publication statusPublished - 13 Oct 2019


  • Challenges
  • climate change
  • disciplinary silos
  • integration
  • International Academy for the Study of Tourism
  • overtourism
  • paradoxes
  • sustainability
  • tourisation

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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