Suppliers' perceptions on engaging in smart destinations: Evidence from Ljubljana

Although it is acknowledged in research and practice that multiple, diverse tourism stakeholders are essential for the development of smart destinations, local tourism supplier participation is still lacking. There is limited understanding of how to engage suppliers in these collaborations, hence, this study explores suppliers' perceptions on their engagement with the development of smart initiatives in Ljubljana, Slovenia. A qualitative approach, based on semi-structured interviews was undertaken. The findings revealed that involvement in smart destination development is based on relational influences that were based on existing collaborative relationships. Organisational factors influenced supplier engagement prior to and during collaboration. Engagement influences are also specific to the destination context, which were related to historical cultural norms. These further facilitated or hindered suppliers' involvement. The paper draws valuable conclusions for leaders of smart developments, destination management organisations, tourism associations and businesses in Ljubljana and further afield where there is a need for implementation, integration and continuance of smart tourism initiatives.