Success factors of theme parks - An exploratory study

Birgit Pikkemaat, Markus Rolf Schuckert

Research output: Journal article publicationJournal articleAcademic researchpeer-review

44 Citations (Scopus)

Abstract

Theme parks are important products for the leisure and tourism industry but the analysis of their critical success factors seems to be a neglected area in leisure and tourism research. Most authors agree that authenticity as well as the staging of experiences is a main factor influencing consumer's decision to buy a leisure or tourism product. Thus, this paper discusses authenticity and the staging of experiences as critical success factors for the management of theme parks. Empirical data gathered from personal interviews with theme park managers in Austria, Germany and Switzerland reveal the assumption that the literature is not in line with the critical success factors of theme park management. The paper concludes by outlining future research on success factors of theme parks as well as implications for their management.
Original languageEnglish
Pages (from-to)197-208
Number of pages12
JournalTourism
Volume55
Issue number2
Publication statusPublished - 1 Aug 2007
Externally publishedYes

Keywords

  • Authenticity
  • Critical success factors
  • Staging experiences
  • Theme parks

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this