Abstract
This study quantifies the relationship among destination preference, destination satisfaction and destination loyalty. Destination loyalty consists of two dimensions: word-of-mouth (WOM) and destination attachment (DA). It is found that WOM is directly affected by destination satisfaction, whereas DA is predetermined by the destination preference of tourists before a visit. Thus, the destination experience is the crucial factor in the spread of positive WOM about a destination. Nevertheless, to develop tourists' DA, effective loyalty schemes should be implemented through marketing efforts before they visit a destination. The findings of this study can be used by destinations to analyze and evaluate their loyalty-building process and marketing strategy.
Original language | English |
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Pages (from-to) | 201-208 |
Number of pages | 8 |
Journal | International Journal of Tourism Research |
Volume | 16 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Mar 2014 |
Keywords
- Australia
- Chinese tourists
- Destination loyalty
- Destination preference
- Destination satisfaction
- Structural equation modeling
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Nature and Landscape Conservation