Strategic responses to market uncertainty: performance value of strategic agility and online-to-offline platform adoption

Yulong Liu; Mian Wu; Kee Hung Lai; Justin Zuopeng Zhang; Jingna Wang

doi:10.1080/17517575.2023.2292983

Strategic responses to market uncertainty: performance value of strategic agility and online-to-offline platform adoption

Yulong Liu, Mian Wu, Kee Hung Lai, Justin Zuopeng Zhang, Jingna Wang

Research output: Journal article publication › Journal article › Academic research › peer-review

3 Citations (Scopus)

Abstract

The significant market volatility in the digital economy has demanded businesses to rapidly adapt their e-commerce strategies. This study examines how market volatility in the digital economy impacts e-commerce strategies, focusing on the hospitality industry in New Zealand. It analyses the role of online-to-offline platforms, digital capabilities, and strategic agility in mitigating the effects of market uncertainties on performance. The research shows that strategic agility is crucial for businesses to adapt and succeed in fluctuating markets. It highlights the importance of comprehensive digital strategies and enhanced platform capabilities, emphasizing agility to boost performance in unpredictable conditions.

Original language	English
Article number	2292983
Journal	Enterprise Information Systems
Volume	18
Issue number	1
DOIs	https://doi.org/10.1080/17517575.2023.2292983
Publication status	Published - Jan 2024

Keywords

contingency theory
Digitalization
market uncertainty
O2O
performance value
platform
strategic agility theory

ASJC Scopus subject areas

Computer Science Applications
Information Systems and Management

More information

10.1080/17517575.2023.2292983

Cite this

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title = "Strategic responses to market uncertainty: performance value of strategic agility and online-to-offline platform adoption",

abstract = "The significant market volatility in the digital economy has demanded businesses to rapidly adapt their e-commerce strategies. This study examines how market volatility in the digital economy impacts e-commerce strategies, focusing on the hospitality industry in New Zealand. It analyses the role of online-to-offline platforms, digital capabilities, and strategic agility in mitigating the effects of market uncertainties on performance. The research shows that strategic agility is crucial for businesses to adapt and succeed in fluctuating markets. It highlights the importance of comprehensive digital strategies and enhanced platform capabilities, emphasizing agility to boost performance in unpredictable conditions.",

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AU - Zhang, Justin Zuopeng

AU - Wang, Jingna

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AB - The significant market volatility in the digital economy has demanded businesses to rapidly adapt their e-commerce strategies. This study examines how market volatility in the digital economy impacts e-commerce strategies, focusing on the hospitality industry in New Zealand. It analyses the role of online-to-offline platforms, digital capabilities, and strategic agility in mitigating the effects of market uncertainties on performance. The research shows that strategic agility is crucial for businesses to adapt and succeed in fluctuating markets. It highlights the importance of comprehensive digital strategies and enhanced platform capabilities, emphasizing agility to boost performance in unpredictable conditions.

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KW - market uncertainty

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KW - performance value

KW - platform

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Strategic responses to market uncertainty: performance value of strategic agility and online-to-offline platform adoption

Abstract

Keywords

ASJC Scopus subject areas

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