Strategic Implications of Government Policies on the Future Group and Brand Development of State-owned Hotels in China

Qu Xiao, Hanqin Qiu, Ray Pine, Nan Hua

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)

Abstract

The world has witnessed substantial growth of China's hotel industry for over three decades. Since the birth of China's modern hotel industry in the late 1970s, state-owned hotels have dominated the industry throughout the country in terms of the total number of rooms. As state-owned assets, the evolution of this special lodging sector has been significantly affected by Chinese government policies. This study first provides a comprehensive review of how government policies have affected China's state-owned hotels in the past and then discusses the most recent hotel-related government policies and their impact on a number of critical strategic issues, including ownership shifting, growth of domestic groups and brand development. The future development trends of China's state-owned hotels are also provided.
Original languageEnglish
Pages (from-to)4-20
Number of pages17
JournalJournal of China Tourism Research
Volume10
Issue number1
DOIs
Publication statusPublished - 1 Jan 2014

Keywords

  • branding
  • China
  • government policy
  • group development
  • ownership
  • State-owned hotels

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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