Strategic disagreement paradox in marketing strategy making

K. Atuahene-Gima, Nam Woon Kim, D. Andrus

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2010
EventAmerican Marketing Association (AMA). Winter Marketing Educators' Conference -
Duration: 1 Jan 2010 → …

Conference

ConferenceAmerican Marketing Association (AMA). Winter Marketing Educators' Conference
Period1/01/10 → …

Cite this