| Original language | English |
|---|---|
| Title of host publication | Handbook of hospitality marketing management |
| Publisher | Butterworth-Heinemann |
| Pages | 501-523 |
| Number of pages | 23 |
| ISBN (Print) | 9780080450803 |
| Publication status | Published - 2008 |
Strategic alliances
Karin Weber, P. Chathoth
Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research