Stay positive or go negative? Memory imperfections and messaging strategy

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Journal	International Journal of Research in Marketing
Volume	39
Issue number	4
DOIs	https://doi.org/10.1016/j.ijresmar.2022.01.001
Publication status	Published - Dec 2022
Externally published	Yes

More information

@article{4b46ae77d4c0402aaf1b5b0198f556ae,

title = "Stay positive or go negative? Memory imperfections and messaging strategy",

author = "Xiaolin Li and Raghunath Rao and Om Narasimhan and Xing Gao",

year = "2022",

month = dec,

doi = "10.1016/j.ijresmar.2022.01.001",

language = "English",

volume = "39",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "4",

}

TY - JOUR

T1 - Stay positive or go negative? Memory imperfections and messaging strategy

AU - Li, Xiaolin

AU - Rao, Raghunath

AU - Narasimhan, Om

AU - Gao, Xing

PY - 2022/12

Y1 - 2022/12

U2 - 10.1016/j.ijresmar.2022.01.001

DO - 10.1016/j.ijresmar.2022.01.001

M3 - Journal article

SN - 0167-8116

VL - 39

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 4

ER -