Stakeholders’ views of travelers’ choice of Airbnb

Pearl M.C. Lin, Hanqin Qiu Zhang, Kam Hung, Bingna Lin, Daisy X.F. Fan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)


This study investigated the views of travelers’ choices of informal accommodations, Airbnb in Hong Kong from the perspectives of three stakeholders. A qualitative approach was applied, both interviews and focus group discussions were conducted. A total of 69 participants shared their views on why users choose Airbnb over traditional hotels. The findings highlighted that hoteliers and Airbnb users presented different rankings on the determinants of accommodation choice. The implications of the destination image and the population density were discussed. The findings of this study can serve as a reference for any city/country where has a similar cultural background and population density.

Original languageEnglish
Pages (from-to)1037-1049
Number of pages13
JournalJournal of Travel and Tourism Marketing
Issue number9
Publication statusPublished - 22 Nov 2019


  • Airbnb
  • determinant
  • Hong Kong
  • informal accommodation
  • legal issue
  • local experience
  • population density
  • sharing economy
  • tourist marketing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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