Stakeholders’ evolving roles in events: a macro-analytic approach

Kam Hong Chloe Lau, Simon Milne, Geoff Dickson

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

We explore how New Zealand’s Chinese migrant community engaged with the Rugby World Cup. Engagement includes event awareness, participation and the event’s impact on identity and pride. We also explore business engagement on the part of Chinese migrants. Quantitative and qualitative data were collected via a 6-month Web audit and analyzed using a temporal, macro-analytic, content analysis approach. A stakeholder relationship map identifies the evolving modes of participation in the event. To optimize the positive social impact, it is recommended that event planners use a stimulation strategy that factors in the temporal dimension of event participation.

Original languageEnglish
Pages (from-to)1-28
Number of pages28
JournalInternational Journal of Hospitality and Tourism Administration
DOIs
Publication statusAccepted/In press - 4 Jun 2018

Keywords

  • Chinese
  • identity
  • Mega event
  • New Zealand
  • Rugby World Cup
  • stakeholders

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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