Stakeholders’ evolving roles in events: a macro-analytic approach

Kam Hong Chloe Lau; Simon Milne; Geoff Dickson

doi:10.1080/15256480.2018.1478358

Stakeholders’ evolving roles in events: a macro-analytic approach

Kam Hong Chloe Lau, Simon Milne, Geoff Dickson

Research output: Journal article publication › Journal article › Academic research › peer-review

3 Citations (Scopus)

Abstract

We explore how New Zealand’s Chinese migrant community engaged with the Rugby World Cup. Engagement includes event awareness, participation and the event’s impact on identity and pride. We also explore business engagement on the part of Chinese migrants. Quantitative and qualitative data were collected via a 6-month Web audit and analyzed using a temporal, macro-analytic, content analysis approach. A stakeholder relationship map identifies the evolving modes of participation in the event. To optimize the positive social impact, it is recommended that event planners use a stimulation strategy that factors in the temporal dimension of event participation.

Original language	English
Pages (from-to)	1-28
Number of pages	28
Journal	International Journal of Hospitality and Tourism Administration
DOIs	https://doi.org/10.1080/15256480.2018.1478358
Publication status	Accepted/In press - 4 Jun 2018

Keywords

Chinese
identity
Mega event
New Zealand
Rugby World Cup
stakeholders

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

More information

10.1080/15256480.2018.1478358

Cite this

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Stakeholders’ evolving roles in events: a macro-analytic approach

Abstract

Keywords

ASJC Scopus subject areas

More information

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