Sponsored data: Smarter data pricing in the age of data cap

Xiaowei Mei, Hsing Kenneth Cheng, Subhajyoti Bandyopadhyay, Liangfei Qiu

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

1 Citation (Scopus)

Abstract

As the amount of online content explodes, consumers have to make a choice: either cut down their mobile data consumption or pay high overage fees. We investigate a recent phenomenon whereby network service providers are encouraging content providers to sponsor data for consumers. We analyze this phenomenon using game theory within a setting of one monopoly mobile network operator (MNO) and two competing content providers (CPs). Consumers are heterogeneous in both data usage and in their preference for the CPs. We find that the MNO’s optimal profit decreases as the consumers’ data cap becomes larger, and the optimal pricing scheme is a two-part tariff without any data caps.

Original language	English
Title of host publication	Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers
Editors	Han Zhang, Jukka Heikkila, Hongxiu Li, Ming Fan, Michael J. Shaw
Publisher	Springer-Verlag
Pages	150-161
Number of pages	12
ISBN (Print)	9783319696430
DOIs	https://doi.org/10.1007/978-3-319-69644-7_15
Publication status	Published - 2017
Externally published	Yes
Event	15th Annual Workshop on e-Business, WeB 2016 - Dublin, Ireland Duration: 10 Dec 2016 → 10 Dec 2016

Publication series

Name	Lecture Notes in Business Information Processing
Volume	296
ISSN (Print)	1865-1348

Conference

Conference	15th Annual Workshop on e-Business, WeB 2016
Country/Territory	Ireland
City	Dublin
Period	10/12/16 → 10/12/16

Keywords

Data cap
Sponsored data
Two-part tariff
Zero rating

ASJC Scopus subject areas

Management Information Systems
Control and Systems Engineering
Business and International Management
Information Systems
Modelling and Simulation
Information Systems and Management

More information

10.1007/978-3-319-69644-7_15

Cite this

Mei, X., Cheng, H. K., Bandyopadhyay, S., & Qiu, L. (2017). Sponsored data: Smarter data pricing in the age of data cap. In H. Zhang, J. Heikkila, H. Li, M. Fan, & M. J. Shaw (Eds.), Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers (pp. 150-161). (Lecture Notes in Business Information Processing; Vol. 296). Springer-Verlag. https://doi.org/10.1007/978-3-319-69644-7_15

Mei, Xiaowei ; Cheng, Hsing Kenneth ; Bandyopadhyay, Subhajyoti et al. / Sponsored data : Smarter data pricing in the age of data cap. Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers. editor / Han Zhang ; Jukka Heikkila ; Hongxiu Li ; Ming Fan ; Michael J. Shaw. Springer-Verlag, 2017. pp. 150-161 (Lecture Notes in Business Information Processing).

@inproceedings{2c0d1e86596f4b69bd70400a186a0596,

title = "Sponsored data: Smarter data pricing in the age of data cap",

abstract = "As the amount of online content explodes, consumers have to make a choice: either cut down their mobile data consumption or pay high overage fees. We investigate a recent phenomenon whereby network service providers are encouraging content providers to sponsor data for consumers. We analyze this phenomenon using game theory within a setting of one monopoly mobile network operator (MNO) and two competing content providers (CPs). Consumers are heterogeneous in both data usage and in their preference for the CPs. We find that the MNO{\textquoteright}s optimal profit decreases as the consumers{\textquoteright} data cap becomes larger, and the optimal pricing scheme is a two-part tariff without any data caps.",

keywords = "Data cap, Sponsored data, Two-part tariff, Zero rating",

author = "Xiaowei Mei and Cheng, {Hsing Kenneth} and Subhajyoti Bandyopadhyay and Liangfei Qiu",

note = "Publisher Copyright: {\textcopyright} Springer International Publishing AG 2017.; 15th Annual Workshop on e-Business, WeB 2016 ; Conference date: 10-12-2016 Through 10-12-2016",

year = "2017",

doi = "10.1007/978-3-319-69644-7_15",

language = "English",

isbn = "9783319696430",

series = "Lecture Notes in Business Information Processing",

publisher = "Springer-Verlag",

pages = "150--161",

editor = "Han Zhang and Jukka Heikkila and Hongxiu Li and Ming Fan and Shaw, {Michael J.}",

booktitle = "Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers",

}

Mei, X, Cheng, HK, Bandyopadhyay, S & Qiu, L 2017, Sponsored data: Smarter data pricing in the age of data cap. in H Zhang, J Heikkila, H Li, M Fan & MJ Shaw (eds), Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers. Lecture Notes in Business Information Processing, vol. 296, Springer-Verlag, pp. 150-161, 15th Annual Workshop on e-Business, WeB 2016, Dublin, Ireland, 10/12/16. https://doi.org/10.1007/978-3-319-69644-7_15

Sponsored data: Smarter data pricing in the age of data cap. / Mei, Xiaowei; Cheng, Hsing Kenneth; Bandyopadhyay, Subhajyoti et al.
Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers. ed. / Han Zhang; Jukka Heikkila; Hongxiu Li; Ming Fan; Michael J. Shaw. Springer-Verlag, 2017. p. 150-161 (Lecture Notes in Business Information Processing; Vol. 296).

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

TY - GEN

T1 - Sponsored data

T2 - 15th Annual Workshop on e-Business, WeB 2016

AU - Mei, Xiaowei

AU - Cheng, Hsing Kenneth

AU - Bandyopadhyay, Subhajyoti

AU - Qiu, Liangfei

N1 - Publisher Copyright: © Springer International Publishing AG 2017.

PY - 2017

Y1 - 2017

N2 - As the amount of online content explodes, consumers have to make a choice: either cut down their mobile data consumption or pay high overage fees. We investigate a recent phenomenon whereby network service providers are encouraging content providers to sponsor data for consumers. We analyze this phenomenon using game theory within a setting of one monopoly mobile network operator (MNO) and two competing content providers (CPs). Consumers are heterogeneous in both data usage and in their preference for the CPs. We find that the MNO’s optimal profit decreases as the consumers’ data cap becomes larger, and the optimal pricing scheme is a two-part tariff without any data caps.

AB - As the amount of online content explodes, consumers have to make a choice: either cut down their mobile data consumption or pay high overage fees. We investigate a recent phenomenon whereby network service providers are encouraging content providers to sponsor data for consumers. We analyze this phenomenon using game theory within a setting of one monopoly mobile network operator (MNO) and two competing content providers (CPs). Consumers are heterogeneous in both data usage and in their preference for the CPs. We find that the MNO’s optimal profit decreases as the consumers’ data cap becomes larger, and the optimal pricing scheme is a two-part tariff without any data caps.

KW - Data cap

KW - Sponsored data

KW - Two-part tariff

KW - Zero rating

UR - http://www.scopus.com/inward/record.url?scp=85034415610&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-69644-7_15

DO - 10.1007/978-3-319-69644-7_15

M3 - Conference article published in proceeding or book

AN - SCOPUS:85034415610

SN - 9783319696430

T3 - Lecture Notes in Business Information Processing

SP - 150

EP - 161

BT - Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers

A2 - Zhang, Han

A2 - Heikkila, Jukka

A2 - Li, Hongxiu

A2 - Fan, Ming

A2 - Shaw, Michael J.

PB - Springer-Verlag

Y2 - 10 December 2016 through 10 December 2016

ER -