Spatial and experimental analysis of peer-to-peer accommodation consumption during COVID-19

S Jang (Corresponding Author), J. Kim (Other), J Kim (Other), Seong Seop Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

The COVID-19 pandemic has disrupted peer-to-peer (P2P) accommodation markets. However, how the interplay between tourists and destination attributes has affected P2P accommodation consumption during the pandemic has not been investigated. To address this gap, this study first explored the spatially varying relationship between destination attributes and COVID-19-disrupted Airbnb performance change across Florida counties. Subsequently, we performed two experimental studies to examine whether trip purpose and the level of perceived threat affect Airbnb use intention. The results of the spatial analysis show that, depending on the type of destination attribute, Airbnb listings experienced different revenue losses across urban and rural areas. Additionally, results of experimental studies show that business tourists with a low perceived threat of COVID-19 are more willing to consume Airbnb listings than leisure tourists. This study contributes to ascertaining the destination and behavioral heterogeneity in pandemic-induced P2P accommodation consumption using spatial analytic and experimental studies.

Original languageEnglish
Article number100563
JournalJournal of Destination Marketing and Management
Volume20
DOIs
Publication statusPublished - Jun 2021

Keywords

  • COVID-19
  • Destination attribute
  • Geographically weighted regression
  • Mixed-methods
  • Peer-to-peer accommodation
  • Trip purpose

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Marketing

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