Spatial analytics with hospitality big data: Examining the impact of locational determinants on customer satisfaction in the U.S. hotel market

Minwoo Lee, Jinwon Kim, Hyejo Hailey Shin

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Although hotel location has been recognized as one of the important factors affecting hotel selection and guest satisfaction, relatively few studies have examined guest satisfaction with hotel location and its locational determinants at a macro level. This study aims to identify the locational determinants of hotel guest satisfaction through big data spatial analytics via a case study of 5,302 hotels in 151 cities in the U.S. Based on the framework of hotel location satisfaction, we classified all location-related factors into three categories: accessibility to points of interest, transport convenience, and surrounding environment. Our findings indicated that hotel property's proximity to city area, landmark, park, shopping center, and highway as well as, attraction-driven tourism industry specialization, and hotel industry agglomeration were significant determinants. Furthermore, the impacts of these factors were spatially heterogeneous. These findings can provide geographical insights that are critical for developing a customer service experience and satisfaction model.

Original languageEnglish
Title of host publicationProceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages4998-5007
Number of pages10
ISBN (Electronic)9780998133164
Publication statusPublished - Jan 2023
Event56th Annual Hawaii International Conference on System Sciences, HICSS 2023 - Virtual, Online, United States
Duration: 3 Jan 20236 Jan 2023

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2023-January
ISSN (Print)1530-1605

Conference

Conference56th Annual Hawaii International Conference on System Sciences, HICSS 2023
Country/TerritoryUnited States
CityVirtual, Online
Period3/01/236/01/23

Keywords

  • Determinants of Hotel Location Satisfaction
  • Hospitality Big Data
  • Hotel Location
  • Location Satisfaction
  • Spatial Analytics

ASJC Scopus subject areas

  • General Engineering

Fingerprint

Dive into the research topics of 'Spatial analytics with hospitality big data: Examining the impact of locational determinants on customer satisfaction in the U.S. hotel market'. Together they form a unique fingerprint.

Cite this