Sourcing green makes green: Evidence from the BRICs

Christina W.Y. Wong, Kee hung Lai, Yu Pang, Hazel Sung Yan Lee, T. C.E. Cheng

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4 Citations (Scopus)


Facing increasing environmental concerns, many developing countries—especially Brazil, Russia, India, and China (the BRICs), which serve as the world's major business-to-business (B2B) servicing hubs offering manufacturing and sourcing services—seek solutions to reduce damage caused to the environment. We draw on Systems Theory to investigate the manner in which sourcing options of input materials affect the environmental performance of servicing firms in the BRICs. We hypothesize that servicing firms in developing countries can lower pollution intensity by (i) substituting dirty inputs with clean inputs and (ii) substituting domestically sourced inputs with inputs imported from developed countries. Based on the industry-level input-output matrix for the BRICs over the period 1995–2009, our empirical findings suggest that firms significantly improved their environmental performance by using cleaner inputs and more inputs imported from developed countries. We demonstrate service innovation in the form of green sourcing by using clean materials accessible through trade liberalisation to achieve environmental benefits. We advance knowledge of green supply chain management and green sourcing strategies of servicing firms in developing countries.

Original languageEnglish
JournalIndustrial Marketing Management
Publication statusAccepted/In press - 10 Apr 2019


  • Input-output analysis
  • International trade
  • Pollution prevention
  • Sourcing options

ASJC Scopus subject areas

  • Marketing


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