Social media-induced tourism: A conceptual framework

As social media are becoming a primary information source for travellers, many people travel to a destination or an attraction as a direct result of being exposed to certain social media content, which can be called as social media-induced tourism. Understanding how social media induce travellers to visit is crucial for providing insights into destination marketing and management. This research note proposes a conceptual framework to describe the conditions wherein social media-induced tourism happens and suggests a series of research questions that may be used to guide future research.