Social media-induced tourism: A conceptual framework

Seunghun Shin, Zheng Xiang

Research output: Journal article publicationConference articleAcademic researchpeer-review

6 Citations (Scopus)


As social media are becoming a primary information source for travellers, many people travel to a destination or an attraction as a direct result of being exposed to certain social media content, which can be called as social media-induced tourism. Understanding how social media induce travellers to visit is crucial for providing insights into destination marketing and management. This research note proposes a conceptual framework to describe the conditions wherein social media-induced tourism happens and suggests a series of research questions that may be used to guide future research.

Original languageEnglish
Pages (from-to)581-591
Number of pages11
Journale-Review of Tourism Research
Issue number4
Publication statusPublished - 2020
Externally publishedYes


  • Conceptual framework
  • Destination marketing
  • Future research agenda
  • Social media-induced tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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