Social distinctiveness and social situation effect : mainland Chinese versus Australian-Chinese consumers

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventEuropean Marketing Academy Conference [EMAC] -
Duration: 1 Jan 2015 → …

Conference

ConferenceEuropean Marketing Academy Conference [EMAC]
Period1/01/15 → …

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