| Original language | English |
|---|---|
| Publication status | Published - 2015 |
| Event | European Marketing Academy Conference [EMAC] - Duration: 1 Jan 2015 → … |
Conference
| Conference | European Marketing Academy Conference [EMAC] |
|---|---|
| Period | 1/01/15 → … |
Social distinctiveness and social situation effect : mainland Chinese versus Australian-Chinese consumers
Karin Weber, B. Sparks, Cathy Hui-chun Hsu
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review